Google Ads for Dentists

A plan for your market

For US practices, planning considers the service area, treatment priorities, office hours and insurance-related questions that your team actually handles. Budgets for US campaigns are discussed in dollars. For other countries, we assess local eligibility and the appropriate scope separately.

Build campaigns around search intent

Someone looking for an emergency dentist has a different need from someone comparing implant consultations. We separate campaigns where treatment priorities, opening hours and landing-page information require a different approach. Keyword research considers your catchment and the services you actually provide. Search-term reviews and negative keywords help reduce irrelevant traffic.

Give each click a useful next step

A visitor should land on information that matches the ad. We review mobile usability, treatment explanations, contact options and how quickly the practice can respond. Calls and forms should reach a named team member. We avoid promises about clinical outcomes, guaranteed appointment availability or prices your practice has not approved.

Measure relevant inquiries and bookings

Clicks and form submissions are only part of the picture. We agree how to distinguish genuine new-patient interest from spam, existing-patient administration and inquiries outside your services. Where suitable systems and permissions exist, reporting can connect inquiry sources to booking outcomes. Tracking is tested before its figures are used to make budget decisions.

Know what your PPC management includes

A proposal sets out account review, campaign structure, ad copy, landing-page work, conversion measurement and ongoing optimization. Media spend is paid separately from management fees. We agree the services and locations to promote, who approves content and how performance will be reviewed. Existing Google Ads accounts can be reviewed before deciding whether a restructure is worthwhile.

Questions practice owners ask

Start with a practical growth review

Tell us about your practice, the services you want to grow and your current marketing. We will discuss priorities and an appropriate next step. Agency fees and advertising spend are agreed separately in US dollars for US campaigns, with other markets agreed separately.