1. Attract relevant enquiries
Focus on your catchment area and the services you have capacity to provide. Match the campaign promise to the information on the landing page, including whether a service is private.
A clearer journey from first enquiry to consultation
Bring your advertising, website and enquiry handling into a practical workflow. Help patients find useful information and make it easier for your team to respond.
2. Make contact straightforward
Provide clear enquiry forms, working contact links and an understandable next step. Request only the information needed for that enquiry and avoid asking patients to send clinical records through general marketing forms.
3. Give reception a clear handover
Agree who monitors each channel, how enquiries are prioritised and when a clinician or treatment co-ordinator should take over. Software compatibility is checked before an integration is proposed.
4. Support attendance and informed choices
Use appropriate appointment communications and clear consultation information. Follow-up should respect the patient's communication preferences and leave clinical decisions to the dental team.
5. Review what needs to improve
Use agreed measures to identify missed enquiries, booking friction and gaps in reporting. Improve the process before assuming that more advertising spend is the answer.
For private and mixed practices
Private practices can organise campaigns around treatment demand and capacity. Mixed practices also need a clear distinction between NHS information and private services. Dental groups need location-specific ownership of enquiries and consistent reporting definitions.
AI with a clear role
Where AI is included in the agreed solution, it must disclose that it is an AI assistant. It can support administrative enquiries within an agreed scope. It must not diagnose, decide clinical suitability or imply that it is a member of the clinical team.
Discuss your practice's enquiry journey
Talk through the journey your enquiries take today and where your team would benefit from a clearer process.
Book a free strategy call
